I partnered with Nation Magpie, a passionate Newcastle United fan channel, to craft a distinctive visual style that strengthens their presence across digital platforms. The aim was to create a cohesive, instantly recognisable look that reflects the energy, pride, and personality of the Magpies community.

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My work focused on:

• Designing striking, match‑ready templates for previews, reactions, and fan‑led content

• Establishing a consistent visual language across posts, reels, and story formats

• Developing clean, mobile‑optimised layouts that perform well in fast‑moving social feeds

• Ensuring the brand felt authentic to Newcastle culture while standing out in a competitive fan‑media landscape

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The refreshed identity helped Nation Magpie deliver sharper, more engaging content and build a stronger connection with their audience.